Preparing for 2016
The end of the year is a great time for preparing and prognosticating. Unfortunately, this also tends to be an exceptionally busy time of year. This tends to result in a failure by most lawyers to...
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Facebook Professional Services for Law Firms
Search Engine Land recently reported about a new Facebook Professional Services area: Visitors to Professional Services are presented first with a page that has their current location preselected....
View Article3 Law Firm Internet Marketing Resolutions
Will this be the year that you break bad internet marketing habits? 1. Resolve to Earn Positive Reviews When people ask me what the most important thing they can do to improve their web presence, I...
View Article54 Reasons You Might Need a New Law Firm Website
You might need a new law firm website if: A relative built your website as a favor. Music plays (especially if it’s .midi, this is real). A tiny digital version of you walks onto the page and begins...
View ArticleOnce More on Guaranteed Law Firm SEO Rankings
One. More. Time. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google....
View ArticleWeb Design Footer Links
We don’t think you should include links to your web designer / marketing vendor in your footer. Many web designers / developers / marketing vendors require their clients to include “credits” in their...
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Accelerated Mobile Pages for Lawyers
We’ve been encouraging you to make your law firm websites freaky fast for years. If you’re a lawyer who regularly publishes, blogs or covers various legal news topics, now it’s time to consider making...
View ArticleGyi’s ABA Techshow Recommendations
It’s that time of year again. ABA TECHSHOW is once again coming to Chicago. Here’s some key conference information: Conference: March 16-19, 2016 EXPO: March 16-18, 2016 Hilton Chicago | 720 S....
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Leave a Review, Win a Prize!
If attracting visitors from local search results is part of your legal marketing strategy, you probably know the importance of acquiring positive reviews on your Google+ Local Pages. Which may lead...
View ArticleLaw Firm SEO Services and Rankings
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no...
View ArticleBuilding Authority
Authority Machine Let’s say you’re researching something related to a legal matter. As a lawyer, you probably do this all the time. You research case law and statutes. Depending on the task, you might...
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Actionable SEO Dashboards for Lawyers
Do you monitor the web analytics for your law firm? What dashboards have you created? Here are some thoughts on creating actionable SEO dashboards in Google Analytics that will better help you...
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Law Firm SEO Analytics Shortcut
Use this Google Analytics shortcut to better understand the effectiveness of your law firm’s SEO activities. Let’s assume you run a local consumer-facing (PI, criminal, bankruptcy, etc) law practice....
View ArticleBetter Lawyer Blogging
By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that “how well they work” depends on how “good they are.” You’ve probably heard the, “if you write, they...
View ArticleMarketing to a New Generation Webinar
Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging...
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How to Use Google’s New “People Also Ask” Feature 101
Google officially launched a search feature that they had been testing since April 2015; “people also ask.” So, what is the “People Also Ask” feature? Here’s an excerpt from a Stat blog post that...
View Article10 Ways Lawyers Can Improve Paid Search Performance
Paid ads and boosting posts are quickly becoming the only way to get noticed on a search engine results page. So, how do you tackle it? What works? Which measurements should you be looking for? We’ll...
View ArticleUsing Video To Boost SEO? What Are Your Goals?
Video Transcript: I’d like to talk to you a little bit about using video to boost your SEO. Before you start a video, before you create anything, it’s really important to know what your goals are for...
View ArticleFuture Proofing Your Site From Google Updates with E-A-T
Earlier this month there were reports of a new Google algorithm update. Referred to as the “Medic Update” by some, it seems to target what Google refers to as Your Money Your Life (YMYL) websites. Even...
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84 Legal Marketing Tactics
When it comes to marketing your law firm, there are almost endless tactics one can use. When most people think of legal marketing, they think of the mass torts TV ads scouring for potential...
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